The reality of the cookieless future is that the pressure is shifting directly onto your shoulders. It is a common struggle: you are caught between the demand for high-performance personalization and the strict necessity of consumer privacy. Navigating this boundary often feels like a high-wire act, where one misstep impacts both compliance and customer trust.
This session “From permission to personalization: Activating first-party data the right way” at the May 6th MarTech Conference zeroes in on the path forward. Moderated by Stephanie Miller, principal at Victory Song, this panel features leaders who are actively turning data responsibility into a strategic advantage:
- Correy Honza, VP of strategy at Access Marketing Company.
- Zontee Hou, president of Media Volery LLC.
- Owen Jennings, senior director of product at OneTrust.
These experts will explore how to move beyond passive collection toward a thoughtful, privacy-first strategy. The goal is to ensure your personalization resonates with an increasingly selective audience rather than alienating them.
The conversation addresses the hurdles of activation — translating raw data into experiences that feel helpful instead of over-engineered. This isn’t just about avoiding “privacy debt”; it is about elevating your work to meet a new brand imperative.
Attend this session to gain practical insights on how to:
- Activate first-party data across channels to align with true customer intent.
- Build operational guardrails that protect trust while enabling effective targeting.
- Deliver measurable business impact that satisfies both leadership and legal teams.
If you are working to prove the value of your data strategy while maintaining the confidence of your customers, this session offers a clear path forward. Join the discussion on May 6 to learn how to build personalization that performs and respects.
The post From permission to personalization: Activating first-party data the right way appeared first on MarTech.