Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according to Dell’s ecommerce lead. Dell is seeing more visits from platforms like ChatGPT, Perplexity and Claude, according to Breanna Fowler, head of global consumer revenue programs. The increase is noticeable, but …
Read more “Dell: Agents drive more ecommerce traffic, but conversions lag”
There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it safe and go with the crowd favorites when serving a prestigious food critic, rather than the special new menu the chef had planned. The critic is …
Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further into marketing execution. These are just the latest in a series of acquisitions that make it clear Canva is expanding beyond creative tools and positioning itself closer to …
Read more “Canva expands into marketing automation with new acquisitions”
Artificial intelligence is at an inflection point. Over the past few years, enterprises have rushed to adopt large language models (LLMs), experimenting with prompts, copilots and chat interfaces. These early wins created excitement, but they also revealed a deeper truth: while AI can generate impressive outputs, it still struggles to operate reliably within the realities …
Read more “How to make AI work with context instead of prompts”
The email messages you send after a customer buys are just as important as the ones you send before the sale. That’s why I’ve focused on post-purchase messaging in my recent posts here on MarTech. The point that runs through all of my advice is this: Your automated post-purchase workflow can build a stronger customer …
Read more “The post-purchase moment where loyalty is won or lost”
Marketers who put their inbound strategy on the shelf in the past year can now put their Inbound conference mugs and SWAG alongside it. HubSpot renamed its annual Inbound conference, which takes place in September in Boston, to Unbound. A note on the event’s site explains the company’s thinking: “This evolution is our response to …
A new model context protocol (MCP) server for Adobe Marketo Engage is expected to be announced at Adobe Summit, later this month in Las Vegas. MCP servers saw a surge in popularity in the past year as developers and vibe coders alike looked to connect AI tools to data sources. An MCP acts as a …
Read more “Is Adobe bringing AI-driven automation to Marketo?”
Company messaging is important to get your meaning across, especially when your product is more complicated than baskets or Uber for basketweavers. But for many B2B companies, the problem is speaking to many audiences at once. When messaging tries to serve everyone, it often ends up resonating with no one. To identify your primary audience, …
Read more “Most messaging problems start with the wrong audience”
Marketing in B2B organizations is shifting. AI is compressing the cost of execution — content creation, campaign deployment, analytics, and even ABM and personalization can now be done faster with fewer people. Meanwhile, expectations for marketing performance have never been higher. Stakeholders expect not just KPI but business drivers. CEOs and revenue leaders are no …
Read more “Structuring B2B marketing across 4 key resources”
There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services. Today, the retail media space has a fragmentation problem, …
Read more “What to expect from the next phase of retail media”