We’ve all felt it — that initial buzz around AI. For a while, every marketing conversation started with “Did you see what ChatGPT can do?” Now the novelty has faded and it’s time for something much less flashy but far more critical: making AI actually work for our businesses. Here’s where things stand. The tools …
Here’s a question every marketing leader should be asking right now: How healthy are your customer relationships? Not your campaigns, not your channels but the actual relationships. It’s a harder question than it sounds. Most organizations have spent the last two decades building around channels. Email had a team. Social had a team. In-store, ecommerce, …
For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture that should make marketing leaders pause. On the one hand, adoption within marketing teams is nearly universal. On the other hand, consumers remain skeptical about how — and why — …
One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s critical that your brand appears in AI search summaries and chatbot answers. Marketers are being bombarded with advice and recommendations on how to run generative engine optimization …
AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question isn’t whether to use agents. It’s whether you’re deliberately architecting how they operate within your business. Without clear boundaries, complexity scales faster than value. Here’s a …
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Every CDP vendor says they’re real-time. But marketers don’t buy real-time. They buy outcomes: timely personalization, smarter lifecycle messaging, cleaner suppression, fewer awkward experiences and less wasted spend. In 2026, the gap between real-time claims and real marketing impact shows up in one place: how quickly your CDP can turn fresh customer behavior into updated …
Salesforce introduced Agentforce for Communications, a set of prebuilt, telecom-specific AI agents designed to turn routine customer interactions into revenue and retention opportunities. The goal is to give teams the info to turn every billing question, service visit and quote request into an opportunity to increase customer loyalty and upsell. Telecom needs new ways to …
Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content or that 12 emails in six weeks will generate MQLs. We publish, promote and then stare at dashboards and ask, “Why didn’t this land?” Open rates dip. …
Read more “How to turn everyday marketing campaigns into market research”
Most marketing assumes recognized pain points. Customers know they have issues, so they search for solutions. Your job as a marketer is to position your product as the best answer. But what happens when your innovation solves a problem audiences haven’t recognized yet? When customers are satisfied with the status quo, even though better alternatives …
Read more “How to create demand when buyers don’t see the problem”
The ground is shifting beneath your feet again. We know the feeling. Just when you thought you’ve mastered the latest algorithm update, things seem to change entirely. It’s exhausting to feel like the goalposts are constantly moving, especially when your leadership team is looking to you for a definitive roadmap through the AI fog. Traditional …