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Companies aren’t looking for storytellers. They’re looking for meaning.

The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some argued that organizations already have storytellers and simply need to give them the freedom to exercise their skills. Others celebrated storytelling as a newly …

How to scale marketing performance with agentic AI

The buzz around AI in marketing has finally settled into something more useful. We’ve moved past the initial excitement over generative images and into a more grounded, practical phase — one focused on transformation and leveraging data more effectively. And right now, a new chapter is opening up: agentic AI. Unlike traditional AI, which works …

Why B2B marketers need to be using financial media networks

B2B is a large market, and high-quality leads are worth thousands. The problem is the grind it takes to find the people who are genuinely interested and in the right role, at the right time, with real buying authority. Tinuiti’s Big Bets for the CMO in 2026 report highlights AI-powered, financial-data-driven business media networks as …

Salesforce upgrades Slackbot into true AI-powered agent

Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could change how marketers and cross-functional teams get work done. The rebuilt Slackbot, now generally available to Business+ and Enterprise+ customers, taps into your actual Slack conversational data to answer questions, organize …

What it takes to future-proof your brand’s digital experience

AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand user intent, evaluate context, and in many cases, act autonomously on behalf of the brand. That raises the stakes for accuracy, trust and governance. As enterprises adopt agentic architectures, MCP and A2A …

5 ways to strengthen your brand in the age of AI

AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely on generative AI systems, including AI summaries and LLM chatbots, to learn about brands and related information. As a result, brand perception is easily shaped by these systems, …

The real reason your best leads never make it into the CRM

This problem has plagued sales and marketing organizations for as long as these functions have existed. Companies invest massive amounts in martech stacks and sales databases, only to see them underperform—not because of the technology itself, but due to poor input. Specifically, the issue is qualified, highly engaged contacts held tightly—like clutched pearls—by the sales …

CDPs are dead, brands just haven’t noticed

About five years ago, I was asked to evaluate whether my company should build a customer data platform (CDP). The market pressure was intense, and clients kept asking us to integrate with the platforms they were buying. It was tempting to follow the trend. But after digging into the use cases, the economics and the …

Shopify wants to put commerce inside every AI conversation

Shopify announced the Universal Commerce Protocol (UCP) yesterday, an open standard co-developed with Google that lets AI agents connect directly to merchants and complete transactions. Alongside the protocol, Shopify is rolling out native commerce experiences across major AI platforms, including Google’s AI Mode in Search, the Gemini app, Microsoft Copilot and ChatGPT — all managed …

How visible and invisible AI shape the customer experience

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the difference between visible and invisible AI in customer experience, and how can marketers ensure seamless transitions between the two? …