Measurement poses a challenge for many marketers, thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives.
But how do marketers feel about their ability to measure their activities?
Research says many marketers are happy with their measurement, but that there’s still plenty of room for improvement.
In this episode of Conversations with MarTech, we’re talking to Matt Spiegel, EVP of growth for TransUnion’s TruAudience business, about the state of marketing measurement, the role of AI and what’s ahead.
Episode guide
0:43: Meet Matt Spiegel
2:34: How do marketers feel about their measurement today?
4:37: Measurement is they key to C-suite alignment
8:22: Challenges facing challenger brands
9:38: What’s the role of AI in marketing measurement?
11:54: What will we be discussing about marketing measurement one year from now?
15:00: AI is only as interesting as the data you give it
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The post Struggling with marketing measurement? You’re not alone. appeared first on MarTech.