You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.
Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to AI-powered search, it created a shockwave across the digital landscape.
Organic traffic is down. Discovery is more fragmented. LLM visitors behave differently from search visitors and time on websites is decreasing.
All of these data points impact how marketers attract, retain and delight customers on their digital journeys.
In today’s episode, we’re talking to Jean-Christophe Pitié, chief marketing and partnerships officer at Contentsquare about the digital experience data his company collects.
Episode guide
1:14: Meet Jean-Christophe Pitié
3:00: What do billions of data points tell us about organic traffic and digital discovery today?
6:29: Discovery is more fragmented than ever before
6:54: How does traffic from LLMs differ from traditional search traffic?
10:07: Why has time spent on websites decreased?
11:06: What was most surprising about the latest digital experience data?
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