It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew.
All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity.
In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO.
Episode guide
1:11: Meet Steven Quach
2:20: What did Steven learn in his first two quarters as a CMO?
4:56: What was surprising about the CMO role?
7:09: How is Steven approaching the role of AI in the marketing organization?
13:20: How do Steven and his team use being a challenger brand to their advantage?
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