Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications.
Eric and I dive into how brands can move past the “quantity over quality” era of spam and leverage AI-driven personalization to build genuine customer loyalty.
Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical “tightrope” brands must walk with Apple and Google’s new “unknown sender” filters.
Episode guide
‘00:00: Introduction
01:09: Meet Eric Miao
01:28: Are there too many messages for consumers?
04:04: What is the current state of RCS?
09:30: What is the ultimate messaging experience for users?
14:13: What to expect for messaging in the year ahead?
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