Technology can earn confidence, but only people earn trust. Performance might win the first deal — relationships win the next ten. In a remote-first world, B2B leaders can’t rely on proximity to build credibility. They need stories that connect performance to purpose — and people to people. The two kinds of trust There are two …
Read more “Why your B2B strategy should start with a story that builds trust”
As enterprises expand AI adoption across both internal teams and end consumers, agentic AI stands out for its potential to elevate customer experience through autonomous and semi-autonomous actions. By enabling faster, more personalized interactions, agentic AI is driving demand for practical ways to deploy it at scale. The proof is in the investments. The global …
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Nate St. Pierre, founder of Youbots.ai, joins us to talk about about democratizing AI, the nuanced role of AI in creativity and the balance between human ingenuity and automation. Nate shares his insights into marketing strategies in the age of AI, evolving agency playbooks and enabling small businesses to punch above their weight class using …
Read more “Mind Over Machine: Nate St. Pierre’s AI uprising”
Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, StackAdapt sees an opportunity to help marketers run campaigns across channels, and unsurprisingly, data is at the center …
Read more “StackAdapt unveils a martech suite combining programmatic, data and email marketing”
Twilio today launched a suite of data capabilities aimed at one of marketers’ biggest challenges: trusting their data enough to act on it promptly. The new features — including Granular Observability, a centralized Alerting Hub, expanded APIs and Auto-Instrumentation — give teams better control and visibility across every customer signal. Together, they promise to help …
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AI rollouts don’t always go as planned. While the technology promises efficiency and innovation, real-world deployments often create new problems — and more human work — instead. When AI promise meets business reality Before worrying about AI replacing people, it’s worth examining how it is actually performing in the real world — where automation often …
Read more “What companies keep getting wrong about AI implementation”
Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants. From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, these intelligent systems accelerate the insights-to-action cycle — turning what once took days into hours. At the upcoming MarTech Conference, taking place online Nov. 4, …
Read more “AI is your key to better market research and planning”
Everyone’s talking about how AI is reshaping marketing. But in most organizations, the real bottleneck hasn’t changed. Content still lives in too many places, and metadata gaps keep teams searching instead of creating. AI can generate copy, images and video at scale, but the content libraries beneath it are messy and fragmented, with rights data …
Read more “DAM is the missing link in AI-powered marketing success”
Intuit Mailchimp released new tools to help retailers better target and reach customers for the upcoming holiday season and beyond. The new features include an improved Shopify integration, more precise segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities and a refreshed email template library. As part of Mailchimp’s evolution from an email marketing …
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How your brand shows up online now determines how it’s perceived. Visibility and narrative in organic search and generative AI shape how audiences discover, evaluate and trust — or distrust — brands. A single result can strengthen or unravel trust in seconds. To make sure customers, employees and shareholders find the right story, you need …
Read more “How digital visibility drives — or destroys — brand trust”