A team I was working with recently started using AI to speed up content. At first, it delivered. Output increased, timelines moved faster and bottlenecks eased. Then things started to feel off. The tone shifted depending on who wrote the prompt. Messaging got a little inconsistent and a few pieces had to be pulled because …
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The latest innovation can shape how you evaluate email platforms, but it isn’t enough on its own to determine what will actually work for your business. That’s part of the challenge when making platform decisions. Innovation can force you to reassess how you evaluate and choose technology to avoid heading in the wrong direction. I …
Read more “Email platform decisions require more than the latest innovation”
A troubling trend is developing involving AI and early-career marketers, and I’m not the only one noticing it. Leading voices like Paul Roetzer highlighted attention-grabbing quotes from Dario Amodei, co-founder and CEO of Anthropic, who predicted AI could wipe out roughly 50 percent of all entry-level white-collar jobs within five years. Stanford’s Digital Economy Lab …
Read more “AI’s impact on early-career marketers is reaching a crisis point”
Adobe and Canva are heading in the same direction, even if they are taking very different paths to get there. Both companies rolled out major AI updates in the past 24 hours, and both are trying to redefine how creative work actually gets done. At the center of both releases is a shift in interface. …
Read more “Adobe and Canva releases push AI deeper into creative workflows”
Salesforce today announced Headless 360, an API-first system designed to make its software easier for AI agents to use. At a high level, Headless 360 allows agents to access data, workflows and logic without relying on a traditional user interface. That lets AI agents execute tasks in the background, rather than requiring users to click …
Read more “Salesforce redesigns platform for agent-driven automation”
It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew. All of that adds more complexity to a leadership role that already requires people skills, …
IAB Tech Lab is adding Amazon Ads’ Dynamic Traffic Engine to its open-source efforts to reduce inefficiencies and improve clarity in signaling across the programmatic advertising supply chain. Currently, supply-side platforms send large volumes of bid requests without knowing exactly what demand-side platforms prioritize, leading to wasted infrastructure and unnecessary traffic. The Dynamic Traffic Engine …
Read more “IAB adopts Amazon framework to improve programmatic signals”
Modern marketing cycles often feel like a race to use every available tool, even when that volume risks drowning out the very message you’re trying to send. At the May MarTech Conference, we’re hosting a session called “Winning attention without losing trust: Creating meaningful moments across the customer journey,” designed to help you navigate that …
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Most companies view multishoring as a financial shortcut. It works like a volume knob, amplifying your existing system. If your processes are streamlined, you scale success. If they’re fractured, you pay to magnify chaos at a lower hourly rate. When success is measured by speed and cost, teams miss what drives long-term ROI: effectiveness. If …
Brand investment has always paid off in the long run. We’ve known this for decades. What’s changed is that AI now requires brand clarity for surfaceability. Which means there is a serious penalty and a new permanence for getting it wrong. I ran a thought experiment using Claude.ai with three real companies, each representing a …
Read more “AI rewards brand meaning and punishes everything else”