AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language models (LLMs) are likely to disrupt the consumer journey, and it breaks the landscape into four clear archetypes: Breached, Undefended, Contested and Secured. Each one tells a …
Read more “Find out if AI-driven disruption is coming for your industry”
The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with the people who send them messages. Instead of serving as a static source of messages that require clicks to deliver their information payloads, the inbox will be the next …
Read more “AI is rebuilding the inbox, and email marketers can’t control it”
Last quarter, I watched a marketing team spend $180,000 on an attribution platform they’d been lobbying for all year. The demos were impressive. The business case was approved. The contract was signed. Three months later, they still couldn’t get reliable data from it. No one had mapped which systems needed to connect to it, who …
Read more “The $2 million martech procurement mistake hiding in plain sight”
HubSpot wrapped up 2025 with a batch of updates that feel very “operational” in the best way: more control over your data, clearer insights into how your segments are performing and practical AI improvements that reduce noise (and wasted credits). Below are the December 13 updates we think are most worth your time, organized into …
Many global scaling efforts underperform or fail not because of talent gaps, but because their operating models break down. When multishore teams are onboarded through data dumps and treated as order-takers, quality suffers and onshore leaders become bottlenecks of review and micromanagement. Launching multishore teams on a production-ready framework is an operational shift toward competence-based …
Read more “How to turn multishore teams into trusted partners”
Marketers spend enormous amounts of time optimizing messaging, design and content, but rarely experience their own website the way a first-time visitor does. That disconnect often explains why polished-looking sites underperform. When I first came across Google’s NotebookLM, I realized this AI tool offers an easy, practical way to emulate the experience of a first-time …
Read more “The free AI tool that exposes messaging gaps on your site”
Your brand is being evaluated, summarized and recommended — or ignored — thousands of times per day by AI systems. For most enterprises, this is happening without visibility, measurement or control. AI is no longer just influencing search results. It is replacing the website as the first — and often only — customer touchpoint. Platforms …
We’ve all dealt with data silos and organizational silos, but as businesses struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well. The real benefit of AI is integrating it in your workflows, where it can help ease the manual tasks associated with campaign creation, …
The 2025 holiday shopping season set new records, according to Salesforce data, with $1.29 trillion in global sales driven by a definitive shift toward AI-driven agentic shopping. A resilient consumer base drove global online sales up 7% from last year, with U.S. sales at $294 billion, up 4% from 2024. Brands that deployed their own …
Read more “How AI agents shaped the record-breaking 2025 holiday season”
As an adjunct professor at Georgetown University, I (and my students) live under an AI disclosure policy. If you use generative AI — whether it’s to write, design, brainstorm or something else — and submit that work for a grade, you’d better disclose it. Fair enough. We talk about it in class, we work with …
Read more “A practical framework for AI disclosure in marketing”