There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. Somewhere in that volume, your customers are quietly drowning — overwhelmed, underserved, and one bad experience away from choosing someone else. You’ve probably felt it on your team, too. Another …
Read more “AI and empathy define the next era of marketing systems”
In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: Identify the top three first-party data collection strategies most effective for mid-market retail brands since the deprecation of third-party cookies began in …
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“AI slop” was named 2025’s word of the year by Merriam-Webster. Consumers are clearly hyperaware of the overuse of generative technologies and are increasingly allergic to it, especially when it degrades their experience. The artistic community has seen some of the strongest backlash and brands considering generative AI in creative should proceed with care. The …
Read more “Why AI-driven creative is failing and how to fix it”
Recently, I spoke with a business owner who’s been running his company for more than 20 years. His team wanted to implement AI-powered lead scoring and automated follow-up sequences. The technology made perfect sense. The ROI projections were solid. But he kept saying no. When I asked why, he finally admitted, “What if it sends …
Leaders often treat fees as a pricing decision, but customers experience them as a trust decision. Every fee sends a signal about how a company thinks about the relationship — whether it’s trying to remove friction for customers or, sadly, monetize it. Some fees feel reasonable, while others feel like punishment, deception or laziness disguised …
Read more “What the fees customers hate reveal about your pricing strategy”
Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. New data from Unbounce’s “The Anatomy of Aligned Go-To-Market Teams” report shows that just 56% of GTM professionals consider their organizations highly aligned — meaning shared goals, shared data and a unified system. Another …
Read more “Martech stacks are holding back sales and marketing teams”
Across every industry, AI governance is now a pressing challenge for C-suite executives and senior leaders. Some of the most common questions I’m hearing right now all circle back to a similar issue: How do you govern AI that’s already being used across your organization? Don’t ask. Assume AI is already being used, with or …
HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change applies to Customer Agent and Prospecting Agent, and HubSpot hopes the outcome-based pricing will better reflect the value these agents deliver for customers and make them easier to use. According to …
Read more “HubSpot moves to outcome-based pricing for some Breeze AI agents”
AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% of companies report using AI agents, only 23.3% have them in production and just 6.3% have fully integrated AI into their marketing stack. Adoption is high because AI is easy to deploy …
Read more “Why AI adoption is high but integration is failing in martech”
AI is accelerating how marketing teams analyze performance, but it’s also changing how future leaders are developed. As more of the work moves upstream into automated systems, fewer analysts are exposed to the messy, foundational problems that build judgment. That tradeoff is easy to miss until it shows up in real decisions. This is one …
Read more “As AI does more of the work, are we building the right leaders?”