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AI is building your digital experience. It’s also making it less accessible. by AudioEye

AI is writing your copy, building your landing pages, and increasingly generating the code behind your digital experience. Which raises a question worth sitting with: if AI is building more of what your customers touch, who is making sure it works for everyone? For many brands, that question doesn’t have a clear answer yet. And …

IAB Tech Lab gets AI agents ready for real advertising

AI agents have spent the past year proving they can help plan, buy, and optimize advertising. The next challenge is getting them to work reliably inside the systems advertisers already use. That’s the goal of AAMP 2.1, released today from IAB Tech Lab, which adds enterprise deployment options, privacy controls, platform integrations, and standardized workflows …

How to measure marketing when AI owns discovery

Customers are increasingly evaluating products in AI conversations without visiting a company’s website. As a result, analytics platforms lag behind the way people discover brands today. Addressing this requires moving beyond legacy traffic-centric reporting and building a measurement framework that reflects today’s buyer behavior. What to track instead of raw traffic To measure how AI …

Why directing AI agents is the next step in marketing work

From what I’m seeing, few marketers have made the shift to directing AI agents instead of doing the work themselves. The more common approach is to use AI to help with individual tasks rather than to direct it across their work. That leaves an opportunity to build a different skill set early. AI agents can …

Google testing a way to ease email signups

Google is testing a new Chrome feature that could remove one of the biggest sources of friction in customer acquisition: email verification. It’s also another step toward making the browser itself a trusted source of identity. The experimental Email Verification Protocol (EVP) lets Chrome verify that someone controls an email address without sending a one-time …

How to make trust your competitive differentiator in AI

If you’re a large corporation, AI is the wind at your back and the tide going your way. Your positioning, competitive differentiation, and reputation are tied down. It looks like smooth sailing ahead. If you’re an SMB or you serve that marketplace, AI can feel like a maelstrom of Shakespearean proportions, shivering your positioning and …

3 ways to document and guide your brand’s evolution

Keeping your brand’s evolution within your control is easier than you think, but most marketing and creative departments let busyness get in the way of documenting it. Every customer touchpoint and every asset present an opportunity to make small changes that compound over time. If you manage those changes intentionally, you keep the brand narrative …

Yelp brings reviews and local leads to ChatGPT

Yelp is licensing its reviews, ratings, photos, and other local business information to OpenAI, bringing its content directly into ChatGPT responses, according to Axios. The partnership gives ChatGPT another source of real-time local business information as AI assistants compete more directly with traditional search engines for everyday consumer queries. When users ask ChatGPT for local …

AI shopping stats 2026: What you need to know

AI has become a mainstream shopping research tool faster than any channel that came before it. Here’s the data that matters for marketers and that can help you make arguments for getting your organization AI-ready. The following stats are drawn exclusively from reports published in 2026 and are organized by what each tells us about …

How to build an advantage AI can’t copy

That killer move you launched on Claude Monday is live. By the weekend, half the market has it. You’re back to being the same as everyone else. The models are lifting everyone. They’re also making everyone easier to imitate. That’s excellent economics for the frontier labs. For everyone building on top of them, it creates …