It’s hard to believe now, but there was a time when people only collected data if they absolutely had to. The stereotyped images of the ‘70s office, with rows of filing cabinets and card indexes, spoke to a very different attitude toward data. You kept what you absolutely, positively knew you were going to need …
Read more “Data built modern marketing, but AI is rewriting the rules”
As AI reshapes marketing, teams angling for a competitive edge must learn to use these new tools not just quickly, but effectively. Instead of counting logins or prompts, leaders need to recognize and cultivate the small minority of employees whose behaviors with AI actually drive impact. New research shows that while most employees now use …
Your marketing team likely creates a steady stream of valuable documents. Research reports, customer interviews, strategy decks, campaign summaries and competitive analysis all help you better understand your customers and market. Each one contains insights that can shape messaging, campaigns and product strategy. A new class of AI tools is changing how you use that …
Read more “How NotebookLM turns marketing docs into usable insights”
The data for online shopping cart abandonment rates isn’t pretty. Even if you think it’s high, you might be surprised at how high. The latest stats put the global rate at slightly over 70%. For most ecommerce sites, this means only around 30% of your visitors are crossing the conversion finish line. Cart abandonment is …
Read more “The real reason checkout kills ecommerce conversions”
There’s a mindset in performance marketing that sounds completely reasonable on the surface: make every campaign better. Improve the ROAS. Lower the CPA. Tighten the targeting. Squeeze more efficiency out of every dollar. It makes sense, until it doesn’t. I’ve seen this play out. Teams chase increasingly impressive efficiency numbers and the campaigns do look …
Read more “Your most efficient campaigns might be limiting your growth”
You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story. Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to …
Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it as the foundation for what it calls a “superintelligent marketing” era. The pitch is less about new features and more about changing how marketing systems work. The company says Athena brings together data, identity and …
Read more “Athena signals Zeta’s push into AI-driven marketing systems”
Consumers are still concerned about privacy, but they are getting more comfortable trading data for better product recommendations. Share a little about what you’ve browsed or bought, and the experience gets faster and more relevant. But that openness has limits, and when brands push past what feels fair or transparent, trust drops quickly. To improve …
Great CMOs, CEOs and CFOs thrive on honest insights and recognized truths, things that are intellectually understood but often forgotten. Allow me to drop a truth bomb: Performance marketing doesn’t create demand. It captures it. If the water tank isn’t full, your best performance campaigns just become expensive new low-flow faucets. Organic traffic is down. …
CMOs are under pressure to prove their value, and many are struggling to do it. Much of marketing’s impact is difficult to measure in the way finance evaluates performance. While CMOs focus on long-term brand building, CFOs prioritize short-term, on-paper financial results. That disconnect shapes how marketing is judged. The core issue is not measurement …
Read more “Why CMOs struggle and how aligning with CFOs changes everything”