In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Why do disconnected data and silos persist in marketing organizations? In an era where AI is driving innovation and efficiency, marketing …
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Artificial intelligence is reshaping marketing at every level — but the most transformative shift isn’t just smarter automation or better analytics. It’s the rise of agentic AI — autonomous, goal-driven AI systems that act, learn and collaborate across the marketing ecosystem. In the opening keynote of the MarTech Conference (online and free to attend, Nov. …
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “When AI Guides the Shopping Journey: Opportunities for Marketers in the Age of AI-Driven Commerce,” IAB & Talk Shoppe. AI is now the second most influential shopping source behind only search engines, according to a new report from IAB and Talk Shoppe. …
Read more “AI gains influence with shoppers, but search still rules”
For years, account-based marketing (ABM) was framed as an enterprise-only play — a luxury for companies with six-figure deals and long sales cycles. If you’re a founder or marketing lead at a seed-stage startup, you’ve probably filed ABM under “someday.” It’s time to rethink that. The ABM market is projected to grow from $1.4 billion …
Read more “How small companies can win with account-based marketing”
The theme of this week’s Coffee Break word search is martech vendors. Find the five martech vendor names in this word search below while you take a breath. Click on the first and last letter in each word to make a selection. Remember, words can run up, down, left, right or diagonal. Good luck! Marketing …
Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages more than 190 million people daily, processing more than 2 billion queries. OpenAI has released more than 20 updates to expand its capabilities, transforming ChatGPT into a …
Read more “What ChatGPT says about your brand — and why it matters”
Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” While many advertisers pull back their spend during this time, Meta says advertisers who ran campaigns on its platform and used its instant form …
Read more “Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)”
Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence is no longer just a set of tools for automation or optimization. Increasingly, it’s becoming an integral part of the marketing organization itself. At …
Read more “What AI and agents mean for marketing teams — now and in the future”
A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs will blame or shame them for revealing that new insights invalidate much of their earlier reporting. The fear is real — but the bigger risk is staying trapped in …
Read more “Winning executive trust in the move beyond marketing attribution”
Marketing means constant reinvention. We launch, measure, tweak and sometimes scrap entire systems when new insights surface. I’ve managed more than a dozen platforms, rebuilt the same lifecycle journeys hundreds of times and relaunched campaigns in new forms. That same iterative discipline now defines how we approach AI. The question isn’t how to bolt it …