Ask any paid search manager who has tried to get an AI agent to do something genuinely useful with a Google Ads account and you will hear a version of the same story. They exported performance data, pasted it into a chat window, got a solid answer, and then did the exact same thing the …
Read more “AI agents can’t help if they can’t see your marketing data by Optmyzr”
At this week’s Snowflake Summit ’26, Snowflake made a pitch to be what it calls a “System of Intelligence” for the enterprise. One where AI agents, governance, customer data, and business operations all work together without constantly moving data from one system to another. For marketers, the takeaway was simple: Bring AI to the data, …
Read more “Snowflake’s new AI tools target a marketing pain point”
Vibe coding enables more people to build software using natural-language prompts rather than traditional programming. That speed accelerates experimentation and delivery across marketing technology teams. But it’s also a high-reward, high-responsibility model. Organizations still need to secure, maintain, validate, and document the software they ship, regardless of how the code was generated. While software communities …
Read more “How to make vibe coding sustainable inside the enterprise”
Salesforce unveiled a new set of agentic marketing tools today at its Connections event in Chicago. They are designed to automate more of the marketing workflow, from finding prospects and creating content to launching campaigns and optimizing performance. The announcements reflect a broader shift in marketing software. Rather than using AI to assist with individual …
Read more “Salesforce pushes agentic marketing from planning to pipeline”
Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to argue themselves into irrelevance. The real argument is about ownership. Who gets to define what search becomes next? Who gets the budget? Who gets to explain …
Read more “Why ‘it’s just SEO’ could cost the industry billions”
“`html “` From a self-serve billing portal to AI that lives in Slack, HubSpot’s April 2026 releases push the platform deeper into the day-to-day workflows that teams actually use. Several of the updates address long-standing limitations, and a few hint at where HubSpot is clearly heading with customer-facing portals. Below are the 14 updates we …
Read more “Customer portals, more AI in HubSpot’s April update”
“`html “` Too many first-party data discussions still center on risk mitigation, consent banners, and legal frameworks. When compliance is mandatory, it’s a baseline, not a strategy. Are we missing an opportunity with such restrictive thinking? Based on a recent event poll, it seems we are. In a recent panel discussion on permission versus personalization …
Read more “How to activate first-party data across the B2B journey”
It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. Return on ad spend is exceptional. Lead quality meets expectations. Average order value is exactly where it should be. Then the ask comes in: Double the budget and keep the …
Read more “Why your best campaign may not deserve more budget”
For 15 years, vendors built GTM systems to acquire customers and accelerate growth. They measured and optimized for what they could see, including closed revenue, pipeline, and new logos. Although GTM teams never intended to underinvest in retention, few made it hard for customers to leave. That approach worked when scale was the moat. But …
Read more “Scale gets you in the door, but workflows keep you embedded”
Salesforce made its name in the CRM space. Despite its moves into data and AI and rumors that it would change its name to Agentforce, Salesforce still trades under the ticker symbol CRM. But Salesforce has strong roots as a marketing platform, dating back to its 2013 acquisition of ExactTarget. As is the custom for …
Read more “What happens to Marketing Cloud as the data layer takes charge at Salesforce?”