The 2025 MarTech Replacement Survey revealed a seeming contradiction: organizations are replacing fewer core platforms than at any point in the last three years, yet their stacks keep growing. In the 2025 survey, 59.9% of respondents said they’d replaced a marketing technology application in the previous year. That’s down from 69.8% at the 2022 peak …
Creative may win the awards, media gets the moolah, but metadata is what helps AI marketing actually work. Metadata is already important today as the currency for organic search. When I say metadata, I mean everything from schema markup and product-feed attributes to image descriptors, DAM tags, provenance signals, and the taxonomies that hold it …
Read more “The AI marketing advantage hiding in your metadata”
Intuit’s announcement this week that it will cut approximately 3,000 jobs — 17% of its global workforce — landed hard across the tech industry. But for the 11 million businesses that use Mailchimp for email marketing, the real question is simpler: Should I stay or should I go? The answer, based on Mailchimp’s product releases, …
Read more “What Intuit’s layoffs mean for Mailchimp customers”
Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive. Seventy percent of consumers said they can usually spot an AI-generated ad because it feels …
In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate those brands using measurable signals such as price transparency, fulfillment reliability, reviews, loyalty value, privacy practices, and service history. This changes how loyalty is evaluated, and …
Read more “In agentic commerce, your brand promise must be provable”
Last year, a grieving air traveler asked Air Canada’s chatbot about bereavement fares. The bot invented a refund policy that did not exist. The customer acted on it, the airline ended up in court, and the story went viral. The court rejected Air Canada’s argument that its chatbot was a “separate legal entity” responsible for …
Read more “Bad AI customer agent bots are a growing brand risk”
What can you do if you know AI could improve your marketing work, but your company is still stuck in committee about it? Start experimenting with personal projects that could also solve business problems. AI has escaped containment in the business world and is now everywhere. At the grocery store, my app uses AI to …
Read more “Your company may be slow with AI, but you can’t afford to be”
AI is now the main driver of increased martech budgets, but the adoption of AI tells a different story. Research on martech performance finds that only 49% of martech tools are actively used, and only 15% of organizations qualify as high performers — those who meet strategic goals and demonstrate a positive ROI. This has …
Read more “Marketing teams must own AI, or workslop will take over”
Ask any paid media manager how their Monday morning starts, and you’ll hear some version of the same story. Google Ads. Meta. LinkedIn. TikTok. Reddit. Pull the numbers, drop them into a spreadsheet, make them tell a coherent story, and send the report to your client or boss by 10 a.m. Somewhere in there, figure …
Read more “Your campaigns span 12 channels. Why does it feel like 12 jobs? by AdPlus”
More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released today at the Gartner CSO & Sales Leader Conference, 70% of B2B buyers prefer a digital, self-service buying experience, and nearly half use generative AI tools to research …