Marketers’ confidence in measurement has plateaued at a time when it should be rising, according to new research from TransUnion and eMarketer. The research, “The True Cost of Trust in Marketing Measurement,” found 62% of the marketers surveyed have some confidence in their performance metrics, but 54% reported no change in confidence year over year, …
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A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they surfaced, addressed concerns proactively and explained complex features in plain language. By the end of that call, I had a list of seven recurring questions — the same ones …
Read more “How to turn internal docs into content that converts”
Google officially killed its Privacy Sandbox, the once-flagship initiative aimed at replacing third-party cookies with privacy-preserving ad technologies. Privacy Sandbox was Google’s answer to growing privacy regulation and industry backlash against cross-site tracking — but its complexity, limited adoption and regulatory scrutiny stalled momentum. In a blog post Friday, Anthony Chavez, VP of privacy sandbox, …
Read more “Google’s Privacy Sandbox: What you needed to know, before its demise”
We’ve updated this guide with information on LinkedIn’s conversion lift testing. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive …
The tech world is full of what appear to be odd partnerships, and some of the announcements at last week’s Dreamforce conference put that on full display. Everyone knows Salesforce wants to be synonymous with AI — and agentic AI in particular. It opened Dreamforce with the introduction of Agentforce 360, the latest version of …
Read more “Why is Salesforce partnering with the biggest names in AI?”
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Do consumers really want to talk to bots? For all the hype around artificial intelligence, one truth keeps surfacing in customer …
The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how information is discovered and consumed — reshaping the pathways between brands and buyers. For B2B marketers, this moment brings both complexity and opportunity. The familiar playbook that once …
You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and suddenly you’re drowning in features you don’t need, integrations that don’t work and subscription fees that add up faster than your leads. That’s where …
Read more “Building a martech stack that fits local business reality”
What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. …
Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or the look my client gave me when I brought it up, like they’d just swallowed something bad. The reactions rarely reflect what MMM actually is or how it should …
Read more “Why MMM makes marketers nervous — and why you should use it anyway”